Hi, my name is Joanna
I’m a UX/UI Product Designer with over 7 years of experience working across product, brand, and systems design. I’m deeply passionate about product design—not just as a craft, but as a way of making people’s lives a little clearer, calmer, and more connected. I love translating complex problems into intuitive, human-centered solutions that actually work for real people.
Throughout my career, I’ve worked across industries—from early-stage startups to design agencies—building products that balance usability, technical constraints, and long-term impact. I’m especially drawn to challenges that require systems thinking, deep collaboration, and ethical intention.
What drives me most is creating meaningful tools that help people feel more empowered in their daily lives. I’m looking to join a team that values curiosity, care, and thoughtful design—not just for speed or aesthetics, but for the sake of real transformation.
Outside of work, I paint, meditate, play music, facilitate T Groups, and spend as much time as I can in nature. These practices remind me that good design—like good living—comes from listening, presence, and honoring complexity with care.
I design intuitive systems at the intersection of data, user behavior, and emerging tech.
As a designer, I work at the intersection of technology, people, and creative expression. I specialize in UX/UI design with a focus on accessibility, scalability, IA, ergonomics, and usability—crafting intuitive experiences for users across diverse abilities and backgrounds. I’m particularly inspired by emerging tools like AI, that helps deepen insight, streamline workflows, and accelerate outcomes that matter.
My design work spans blue-sky strategy, greenfield innovation, and brownfield refinement—across platforms like mobile, tablet, VR, AR, AI-driven systems, and enterprise software.
Industries I’ve supported include:
Transportation
Neurosurgery & healthcare
Cybersecurity
Flight navigation
Financial intelligence
Digital media & storytelling platforms
Entertainment
At the heart of every project is a simple aim: to create tools that are intuitive, resilient, and grounded in the real-world needs of users.
Through collaboration, research, and systems thinking, I help organizations shape technology that not only works—but builds trust.
Clients i’ve worked with
Projects
01
Surgical planning with immersive clarity and trust.
Surgical Theater is an advanced visualization platform that integrates 3D imaging, virtual reality, and surgical planning tools to support neurosurgeons in making more precise, informed decisions.
By uniting diagnostic data into immersive, navigable environments, the platform transforms how surgeons, patients, and care teams engage with complex anatomy—turning medical uncertainty into shared understanding.
This project reflects a shift from siloed expertise toward collaborative, systems-based care—where technology becomes a conduit for trust, precision, and better patient outcomes.
02
Commercial flight optimized for safety, efficiency, and accuracy.
FPO “Flight Profile Optimization” is a tablet-based application developed with Collins Aerospace to help pilots make faster, safer, and more informed in-flight decisions. It replaces fragmented tools with a unified interface that brings essential flight data into a single view.
FPO is built not just for performance—but for presence. It supports pilots in navigating complexity with clarity, enhancing both individual decision-making and systemic flight safety.
03
Cyber resilience for an interconnected age
Resilience is a cybersecurity platform built to help enterprises quantify, manage, and insure against cyber risk. It integrates technical telemetry, threat intelligence, and insurance analytics to provide a unified, dynamic view of an organization’s cyber posture.
Designed for today’s interconnected systems, Resilience doesn’t just mitigate risk—it enables adaptive response across technical, economic, and human layers, helping teams move from reactive defense to integrated resilience.
04
Wealth Management that is dynamic and human-aware
WealthFeed Catalyze AI is a platform that uses artificial intelligence to reimagine how individuals and institutions manage financial strategies. From individual investors to enterprise firms, it enables smarter, more transparent decision-making rooted in real-time data.
Catalyze isn’t just about speed or scale—it’s about crafting financial tools that are responsive, inclusive, and aligned with long-term human and economic well-being.
05
Cinematic Nostalgia Meets Social Play
Cinenerdle is a daily online movie game for film lovers who find meaning in memory, pattern, and play. Each puzzle invites users to recognize scenes, share insights, and celebrate cinema as a living archive of culture.
In a time of constant distraction, Cinenerdle creates space for shared attention, cultural connection, and communal joy—reminding us that story is one of our oldest technologies for belonging.
Design with intention.
In today’s interconnected world—where humans coexist with machines, nature, and one another—we have the opportunity to design technology that fosters connection, curiosity, and play. By thoughtfully integrating design into everyday life, we can build a future where innovation becomes a bridge: connecting us to ourselves, each other, and the world we belong to.
I see design as a relational practice. I build tools that are intuitive, inclusive, and quietly powerful—products that integrate into people’s lives with respect and purpose. When guided by care, innovation becomes more than progress—it becomes a way of creating meaning.
Design Principles
Between function and feeling, present and future, user and world.
Design connects people to purpose. I use research to align product goals with real human needs—emotional, functional, and cultural. Through user research, I listen for what matters most, then build products that are emotionally and functionally aligned with people’s lives.
Design as the bridge
Clarity comes from listening.
Every design decision begins with listening. Data—qualitative and quantitative—guides clarity, usability, and form. I let qualitative and quantitative data guide visual and interaction choices—ensuring that design not only looks good, but supports how people actually think, feel, and move.
Research as insight
Behind intuitive experiences is thoughtful architecture.
Information architecture and backend logic are where clarity begins. Structure makes experiences feel intuitive. I work hands-on with content modeling, IA, and systems thinking. I often map user flows and behaviors to backend logic and product frameworks—making complexity feel effortless.
Order from chaos
User research doesn’t stop at usability
Emotions tell us what’s working. I tune into frustration, hesitation, and delight—because trust isn’t just logical, it’s felt. I pay attention to nervous system cues, frustration patterns, and subtle hesitations—because friction isn't just functional, it’s emotional. Trust is a design outcome.
Emotions is data
Functionality is not enough—people need to feel at home.
I shape flows that not only work—but welcome—by attending to emotion, tone, and ease. I explore not just what works, but what welcomes. I look for moments where users feel confident, curious, seen—and where they drop off or disconnect. This informs how I shape tone, affordance, and flow.
Foster belonging
Complexity needs clarity, not just novelty.
New tech should empower, not confuse. I help users understand what’s happening—and feel in control—with transparency and care. When working with emerging technologies (AI, NLP, predictive systems), I prioritize transparency, language design, and user trust. I ask: how does this help people make better decisions or feel more capable?
Innovation add clarity
Every choice carries weight—culturally, behaviorally, ethically.
I use research to surface assumptions, reduce harm, and prioritize inclusivity and ethical clarity. I believe inclusive design begins with who we ask, how we listen, and what we prioritize.
Design w/ awareness
Build with, not for.
I co-create with users and teams. From story gathering to prototyping, I believe in designing with, not for. I involve users early and often—through co-creation, story gathering, and iterative feedback. I also facilitate internal team conversations to align business goals with lived human needs.
Collaborate early
Services
UX/UI Design
Website Design
Brand + Art Direction
Locations
San Francisco, CA (Remote)
Other References
Clients
Toyota, Philips, ABM, Collins Aerospace, Surgical Theater, Envase, Catalyze, Insight Software, Resilience Cybersecurity, FuelCycle, Cinnerdle, Catalyze, Envase, Insightsoftware, Visualise, Peoplegrove, Cinenerdle, Ochre Graphics, StaticCMS